Creator-led Brand
Entertainment

We help brands turn creator partnerships
into entertainment formats built for culture.

Built with creator insight, powered by AI-native production, designed for culture.

Explore the Case

As seen at YouTube Festival Berlin 2026.

The shift

Brand Storytelling
is changing.

Brands no longer win attention by interrupting entertainment.
They win by becoming part of it.

01More formats.02More cultural relevance.03More entertainment logic.

THE CATEGORY

CREATOR-LEDBRAND
ENTERTAINMENT

Where creator instinct, AI-native production and brand storytelling come together.

01

Creator Insight

Community, tone, platform instinct

02

AI-native Production

Speed, iteration, visual worlds

03

Brand Storytelling

Message, meaning, cultural relevance

THE INTERSECTIONCreator-ledBrand
Entertainment

CREATOR-LED BRAND ENTERTAINMENT PROOF

Google official logo
YouTube Festival official logo
L’Oréal Groupe official logo
Slay House official silver logo

YouTube Festival Berlin 2026

La Roche-Posay ×
Dani Verdari ×
YouTube Festival

From product message to creator-led entertainment format.

A brand message was translated into a creator-led entertainment format — with Dani as storyteller, performer and creative voice.

Mainstage Integration Creator-led Storytelling AI-native Workflow
Dani VerdariDANI VERDARI

Dani Verdari × Slay House

Creator Instinct.
Cultural Direction.

Dani Verdari translates the codes of internet culture into entertainment formats brands can credibly participate in. As Creative Lead, she connects audience instinct, platform behavior and storytelling into ideas built to move through culture.

8M+ Followers7B+ ViewsFuture Face of
Digital Media 2026Creator. Storyteller.
Creative Lead.

Creator in motion

From instinct to
entertainment.

A creator perspective shapes the tone, the world and the watchability — before production begins.

Dani Verdari in a close-up from the La Roche-Posay brand entertainment film
01 / PerspectiveCreator point of view
Dani Verdari performing in the AI-native world of the La Roche-Posay film
02 / PerformanceEntertainment instinct

Selected Collaborations

GoogleMicrosoftNVIDIAAdobeSony Pictures

Selected Stages & Talks

Cannes LionsGoogleWeb SummitOMRIFA

Our decision logic

Creative starts
with the audience.

Before we ask “What should the brand say?”, we ask:“What would the audience actually want to watch?”

01Start hereAudienceAttention
02PlatformBehavior
03CreatorSignature
04HookWatchability
05BrandMeaningful role

The workflow

From brief to
entertainment moment.

AI-native production makes ideas visible faster.
The creative decision remains human.

Phase 01Discover
01Briefing
02Hook
Phase 02Build
03World
04AI IterationIteration loop
05Production
Phase 03Release
06Publishing
07Learnings
RepeatLearn
Dani Verdari and a camera operator laughing together during a Slay House production
01 / Creator-led productionDirection in motion
Dani Verdari on set beside the lighting setup during production
02 / Behind the scenesThe setup behind the frame

How we work

New entertainment needs
new processes.

Creator-led work moves differently from traditional campaigns.
It needs faster teams, clearer decisions and creators closer to the beginning of the process.

01
OLD MODEL

Silos

NEW PROCESS

Creative pods

02
OLD MODEL

Long approval chains

NEW PROCESS

Fast feedback loops

03
OLD MODEL

Creators only at the end

NEW PROCESS

Creators in earlier

Engagement models

How brands cancan work with uswith us

01

Brand Entertainment Sprint

From €25K

From brief to creator-led entertainment concept and hero asset prototype.

  • Creative direction
  • Creator / cultural insight
  • AI-native concepting & production
  • Hero asset prototype
02

Creator-led Brand Campaign

From €50K

Hero films and platform-native entertainment formats with Dani Verdari or brand-selected talent.

  • Creative direction + AI-native production
  • Hero film + cutdowns
  • Slay House or white-label delivery

Optional creator publishing and paid usage can be added depending on talent, platforms, territory and duration.

03

Flagship Brand Entertainment Case

From €120K

Multi-asset entertainment formats built for launches, platform moments and cultural relevance.

  • Multi-asset campaign
  • Launch / event-ready integration
  • PR-ready case assets + learnings
Indicative starting points

Final scope and fees depend on deliverables, talent, production complexity, usage, territory and distribution. Media spend, travel and third-party costs are scoped separately. All fees exclude VAT where applicable.

Brand entertainment project enquiries are now open.

Your next format

Let’s build your next
brand entertainment format.

For brands that want to turn attention into culture —
with creator insight, AI-native production and entertainment-first storytelling.

Matti Levesque Slay House
partnerships@slayhouse.media ↗